"The word brand comes from the Old Norse word brandr, meaning to burn, and is of Anglo-Saxon origin. The Etruscans, Romans and Greeks used to claim their ownership by stamping their pottery with the visuals of the fish, star or cross. Brand has its roots in cattle ranching and farming, when farmers used to brand the cattle to claim their ownership over a specific herd of cattle. The word brand was first introduced in the world of advertising in the late 1950s, by David Ogilvy, who created brand-image advertising. "
"Brandoctor is the first specialized brand management agency in Croatia.
It was created because of the increased need for branding in Croatia. Brandoctor is composed of professional brand consultants, designers and market analysts. Brandoctors are experts educated abroad and in Croatia, and have work experience in branding and design gained in Croatian and international markets. Brandoctors are experienced in the fields of branding, design, advertising and market analysis, and possess a strong sense of creativity, empathy and intuition."
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1 comment:
This is exactly what I was looking for. thank you. I am writing a blog about the topic now and will post it with a link to your site as reference. Great job.
Just in case you want to see it later? http://michaelhartzell.com/blog
Mike
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