Sunday, June 10, 2007

Media Innovations, Leaping From Lab to Screen

Published: June 10, 2007

"Today, I watch “Lost” on my laptop and “Veronica Mars” on my iPod, not on the TV for which they were first intended. I can browse the Web on TV or on a game console, instead of on my computer. I can Skype my friend in Sweden from my computer, and never touch my phone. Instead, I use it to listen to music, take pictures and read e-mail during meetings. And almost every day, there is new stuff vying for what is left of my attention — new media, new devices, new functions on old devices — that might inspire me to abandon whatever I was watching or using, yesterday.

As a result, running a media or entertainment company in the 21st century is not for the faint of heart. The change is relentless, the learning curve sharp, and the competition both fierce and seemingly infinite."

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