"Like Halley’s comet or the launch of new iPhone ads, it is a momentous occasion when you wake up to a buzzing design (and online) community eager to talk about a logo. The last sighting of something like this was four years ago, with UPS. How times have changed since then; now dozens of blogs are on it and hundreds of non-designers are intrigued. I even woke up to fifteen e-mails with the same subject line: Olympic logo of London 2012." By Armin on Jun.04.2007
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