On the Squareness of Milk Containers

"My favorite section is one called “The Economics of Product Design.” Its sprinkling of short essays reminded me of a simple truism that I sometimes overlook when thinking about design, gazing upon some item in a store or using some kind of interface and wondering how it got to be the way it is, or indeed lamenting the way it got to be how it is (who signed off on that?). That simple fact I forget is that often, an object’s design is only marginally influenced by the hand of a designer. Its design has already been preordained by market (or other) constraints. It is not merely that, as Charles Eames famously said, “design depends largely on constraints,” but something more elemental. The constraint is the design." by Tom Vanderbilt

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