Interview with Christopher Doyle

Check out the full version of Chris Doyle's Identity Guidelines: Christopher Doyle_Guidelines.pdf (1.04 mb)

Chris Doyle is a Sydney based designer at Moon Group and recently produced a set of identity guidelines based on himself which is an instant classic. I tracked Chris down to find out more about the project ....

Hello Chris, I’ve seen your brilliant identity guidelines featured on numerous blogs recently, what has the public response been?

To be honest I have been completely overwhelmed by the response. People seem to have genuinely enjoyed the piece. I have had emails and text messages from all over the world, all just people writing to say they enjoyed it. I had a phone call from a guy in New Zealand who called to say how much he enjoyed it, that he felt compelled to call. That was so satisfying for me. From the start I was far more concerned with the idea and making it funny, than I was with it being a cool or fashionable piece of design. For so many people, designers or otherwise, to find it funny or clever, that's more than I could have hoped for.

Read more...

Macworld Cover Creation

Click here to watch the video

by peter belanger - http://www.peterbelanger.com/blog

After working on the latest cover for Macworld Magazine I wanted to show what is involved in making a cover. I focused on the three main areas: the photography, photoshop and design. I chose a time lapse format to convey lots of information in a small amount of time. The only drawback of time lapse is that since half a day goes by in 30 seconds, the whole process seam so easy! Lots of details were left out of the design process (like the cover meetings and rounds of layout options). I began to photograph the design process after the layouts had already been narrowed down to just three cover designs.

On the technical side, for the time lapse video, I used the Canon 5D Mark II with a 24mm-70mm zoom. I chose the 5D because of its great image quality with high ISO's. Canon's sRAW1 gave me the flexibility of a RAW file with the file size of a jpeg. The actual Macworld cover was taken with a Phase One P65+ digital back attached to a 4x5 Sinar X camera with a 65mm lens.

Many thanks to Rob Schultz for allowing me to invade his office and literally shoot over his shoulder.

The music was used with permission by The Brokenmusicbox.

Twitter Background Design How-To and Best Practices

With Twitter quickly becoming the hottest site to be seen on, everyone wants to stand out from the crowd. There has already been a range of quality designs showcased on various sites, which has shown an emergence of trends such as the ‘sidebar’. Let’s take a look at some of the best practices around Twitter background design and get to work creating our own. Read more...

Chris Spooner is a designer who has a love for creativity and enjoys experimenting with various techniques in both print and web.

Putting Some Spine Into Design

The spine of this comprehensive Italian dictionary from 1949 is striking and easy to read when the book is standing up, and stands out even on its side.

Adapted from dot-font: Talking About Design (Mark Batty Publisher)
By John D. Berry
Dateline: April 2, 2007

Maybe you can’t judge a book by its cover, but in a bookstore we judge most of them first by their spines. For most new books—not the ones lying out on tables or prominently displayed with their covers out, but the ones lining the shelves—the spine is all we see. The beautiful, dramatic cover, upon which great effort and sometimes even expense may have been lavished, never gets seen if a browsing bookbuyer doesn’t reach out and pull the book oV the shelf to take a look.

You might expect, given this cruel dynamic of the marketplace, that book publishers, and the designers of dustjackets and paperback covers for those publishers, would devote a lot of attention to what the spine looks like. But it seems to be the rare designer who gives the question much thought at all. Read more...

Hiring a designer? Eight things to look for

Jul 06 | by John McWade
Read more...

1) Passion, vision and self-motivation. Without these, you’ll be dragging a rock. You need someone who shares your vision. Nothing’s worse than a “what-do-you-want-me-to-do-next?” kind of designer. Well, no, yes there is. One who’s touchy and confusing, too.

2) Vocabulary. A creative lead should be able to articulate what’s happening and why, in language that you and your staff can understand. If you start hearing vague terms like “pop” and “impact,” make him explain what he means. Listen for, “If we do A and B, we can expect C.” This is not trivial.

3) Inquisitive intelligence. Look for someone who’s curious about almost everything and approaches life with a sense of wonder. Similarly, I want someone who’s taken the time to learn about my company and whose questions are perceptive.

Upsampling Photographs and Line Art

"...When you ask Photoshop (or any other image manipulation software) to increase the size of the image once it has been scanned, and then increase the resolution as well, this is called upsampling. (An example of this is to take an Internet image saved at 72 dpi and then enlarge it and upsample it to 300 dpi). As Photoshop does this, it essentially makes up picture information that doesn’t exist. As the picture gets larger, Photoshop adds pixels (picture elements, essentially dots that are averages of the existing pixels) between those already there. Past a certain point of over-enlargement (beyond 105-110 percent of the original size), what you get is a blurred image and/or visible pixels...." Written by Steve Waxman. Steven Waxman is a printing consultant.

Read this article at Pacific City Graphics

FPO (For Print Only)

There is a new blog for the love of everything print. From the creators of SpeakUp and BrandNew comes a new blog FPO (For Print Only). This is a great resource for anyone interested in print. The blog not only showcases great work, but gives detailed specs on what it took to create the project.

You can visit the site here.

The Wired Tablet

Last week Jeremy Clark from Adobe unveiled the first glimpse of the Wired Reader at TED. Above, you’ll see a video, narrated by Jeremy and Wired Creative Director Scott Dadich that shows more. It explains why the tablet is such a groundbreaking opportunity for magazines such as Wired.

Read more at Wired.com

Computer Arts: 21 design books you must own

Computer Arts

With so many new books hitting the shelves, how do you sort the library-worthy from the waste paper? These are the titles no designer should be without

1. Things I Have Learned in My Life So Far
Author: Stefan Sagmeister
Publisher: Harry N Abrams
ISBN: 9780810995291
Price: £19.99
Things I Have Learned in My Life So Far is a format that surprises: 15 individual pamphlets showcasing the design work to date of the seminal Sagmeister Inc. Once you get past the novelty of swapping the pamphlets around inside the die-cut, portrait-led cover, you’ll find some inspiring and touching maxims. A brilliant approach, incredibly well executed.

2. Non-Format – Love Song
Authors: Kjell Ekhorn and Jon Forss
Publisher: DGV
ISBN: 9783899551853
Price: £35
The design duo behind CA 163’s cover have a truly brilliant body of work. We guarantee that on every page you’ll find something that amazes, delights or inspires. From Non-Format’s stunning type work for Nike to the slick art direction for The Wire magazine, this is a collection of work you need to have near you at all times. Our only complaint: where’s the next part? This book only covers the duo’s work from 1999 to 2003.

3. Tangible: High Touch Visuals
Author: Uleshka
Editors: R Klanten, S Ehmann and M Hübner
Publisher: DGV
ISBN: 9783899552324
Price: £40
We love the cover, the content… in fact, we love the whole idea behind Tangible. Although some of the work featured is bordering on bizarre, for the most part you’ll find a glorious exploration of a contemporary art form that’s as technically brilliant as it is thought provoking.

4. The Little Know-It-All: Common Sense for Designers
Author: Silja Bilz
Editors: R Klanten, M Mischler, S Bilz
Publisher: DGV
ISBN: 9783899551679
Price: £23.99
Don’t judge this by its cover or size – it’s possibly the most useful book you’ll own as a designer. Everything from light, colour and perspective to law and marketing are covered in succinct, beautifully carved chapters. It’s the kind of book that you never stop reading once you start; the kind you’ll always refer back to, making it a winner on pretty much every level.

5. Illustration – Play
Author: viction:workshop ltd
Publisher: Viction:ary
ISBN: 9789889822934
Price: £25
First up, Illustration – Play has one of the most beautiful, special and intriguing covers you’ll see, each one being individually stickered by hand. This is to echo the explorative approach taken by all of the illustrators featured in the book – looking at new ideas and ways to realise concepts within contemporary illustration. A lovely object.

6. How to be a Graphic Designer, Without Losing Your Soul
Author: Adrian Shaughnessy
Publisher: Lawrence King
ISBN: 9781856694100
Price: £17.95
Sound advice from Shaughnessy on gaining employment, setting up as a freelancer, forming a company, dealing with clients, pitching and loads more. It’s insightful, intelligent, accessible and simply full of great advice, with the author calling on such luminaries as Neville Brody, Natalie Hunter, John Warwicker and Andy Cruz to help pull together his ideas. A book you’ll come back to again and again.

7. The Art of Looking Sideways
Author: Alan Fletcher
Publisher: Phaidon
ISBN: 9780714834498
Price: £24.95
By exploring how we think and how we understand things, the late Alan Fletcher created a tome that ultimately challenges how you think as a designer. Colour, proportion, style and aesthetic are covered in witty, entertaining nuggets that constantly whirr in the mind. You should also check out Beware Wet Paint, one of Fletcher’s other remarkable titles.

8. Left to Right
Author: David Crow
Publisher: AVA Academia
ISBN: 9782940373369
Price: £24.95
Visual communication rests on the power of semiotics, a concept that Crow examines in expert detail within this seminal text. Dealing with the principles of written communication and its relationship to imagery, and rounded-off with an examination of audience understanding, Left to Right is a valuable assessment of academic yet essential design theory.

9. Graphics Alive
Author: viction:workshop ltd
Publisher: Viction:ary
ISBN: 9789889822828
Price: £24
Exploring the omnipresent power of graphic design and illustration in today’s society, Graphics Alive is not only beautifully designed in itself, but also packed full of highly inspirational T-shirt graphics, shoes, signs, wallpaper and other everyday objects and ephemera that top designers have lent their eye to. An intense, head-hurting experience.

10. The End of Print: The Grafik Design of David Carson
Authors: Lewis Blackwell and David Carson
Publisher: Chronicle Books/Lawrence King
ISBN: 9781856692168
Price: £25
How could you not have this book in your collection? Carson’s exploration of type and visuals may feel a little dated, but there’s no denying his revolutionary approach to page design. In terms of pure eye candy and insight into the work of a groundbreaking designer, it’s one book you simply must have.

11. Designed by Peter Saville
Editor: Emily King
Publisher: Frieze
ISBN: 9780952741428
Price: £19.95
Peter Saville is about as iconic as they come. This book, originally published in 2003, was the first to document his incredible career, with a significant focus on his Factory Records work. It’s an inspiring, nostalgic and personal discussion of Saville’s body of work.

12. Stereo Graphics: Graphics in New Dimensions
Author: viction:workshop ltd
Publisher: Viction:ary
ISBN: 9789889822903
Price: £25
With work from the likes of Chrissie Macdonald, Hort, Jean Jullien and Mejdej, Stereo Graphics is a stunning showcase of illustrators using construction methods in their work. From paper to wool to warehouse installations, it’s a highly organised, intelligent and fascinating tome.

13. Rookledge’s Classic International Typefinder
Author: Christopher Perfect and Gordon Rookledge
Publisher: Lawrence King
ISBN: 9781856694063
Price: £17.95
The web makes it easy to find new and exciting faces, so it’s refreshing to get your head stuck in a book full of classic type. That’s what Rookledge’s definitive tome is: a reference guide to faces that you’re always going to want to use, with some clever cross-referencing so you can choose a font based on a special earmark, serif or other detail.

14. Neubau Welt
Authors: Stefan Gandl, Neubau
Publisher: DGV
ISBN: 9783899550726
Price: £35
Just how many designers have used Neubau’s collection of royalty-free vectors? We don’t know exactly, but we suspect it’s a lot. Crammed full of cars, planes, lamps, people and all sorts of other stuff, it acts as a great resource – particularly for mock-ups and the like when time and budget are tight. At £35, it’s something of a bargain.

15. Perverse Optimist
Author: Tibor Kalman
Editors: Peter Hall and Michael Bierut
Publisher: Booth-Clibborn Editions
ISBN: 9781861540928
Price: Out of print
If you can get your hands on a copy of this for a reasonable price, do. Colors magazine editor-in-chief and creative director of Interview, Kalman was a true visionary. In this heavy (both in form and content) book, his genius is realised. A collection of hard-hitting, powerful, awe-inspiring imagery.

16. Kelvin: Colour Today
Editors: R Klanten, S Ehmann and B Brumnjak
Publisher: DGV
ISBN: 9783899551969
Price: £45
Sometimes the simplest ideas are the best, and Kelvin is the perfect example. What do you do when you create a book looking at how colour is used in contemporary design and illustration? You section it by colours, of course. It’s a wonderfully executed idea, with the large format perfectly showcasing the colour-coded work. At £45 it’s expensive, but worth every penny.

17. Design, Form and Chaos
Author: Paul Rand
Publisher: Yale University Press
ISBN: 9780300055535
Price: Out of print
Like Perverse Optimist, you may have a few problems finding this, but if you can, it’s worth the spend. Rand was the master of simplicity, and for the main part this is an insightful, often funny investigation of some big brand identities (this was published in the early 1990s, though) that rams his point home. Eye Bee M is an example of his work you may be familiar with.

18. It’s Not How Good You Are, It’s How Good You Want To Be
Author: Paul Arden
Publisher: Phaidon
ISBN: 9780714843377
Price: £4.95
Okay, it’s not strictly a design book, but we just couldn’t ignore it. Ad man Paul Arden was, frankly, a genius, and this is his finest tome: a bite-sized book of advice offering simple yet inspirational ways to trigger ideas and thought processes. A classic and essential for any creative professional in any field.

19. Sizes May Vary
Author: Mark Boyce
Publisher: Lawrence King
ISBN: 9781856695435
Price: £14.95
This book and CD (full of templates for designing stationery) isn’t as plain as it sounds. There are thumbnail illustrations for composing and visualising layouts, plain and graph paper for sketching, plus notepaper and a poster of international paper sizes. The idea is that you use it as a kind of templated sketchbook. For under £15, it’s a lovely book to have.

20. The Graphic Language of Neville Brody
Author: Neville Brody/Jon Wozencroft
Publisher: Thames and Hudson
ISBN: 9780500274965
Price: £24.95
Like Carson’s End of Print, The Graphic Language of Neville Brody is one of those books that you’re bound to be familiar with. Documenting his work for The Face and his output during the 1980s, this is a collection that continues to inspire and teach, with some of the captions giving great insight into Brody’s thought process.

21. Designing Pornotopia
Author: Rick Poynor
Publisher: Lawrence King
ISBN: 9781856694896
Price: £17.95
Eye founder Rick Poyner always has a lot to say on design, and Designing Pornotopia is no exception. Within this collection of essays – some short, some long – there are a few real gems. ‘Taste-Free Zone’ and ‘Baring It All’ are wonderfully frank, opinionated views on the mediocrity of modern design.

Dava Newman: Space Fashion

Dava Newman
Aerospace Engineer / Sailor

Second Skin

Posted by Secret Life Team | 08 January 2010

The first thing we noticed when Dava Newman come into our studios wearing her spacesuit—also known as the Bio-Suit—was that it was most definitely not your father’s spacesuit. (And as an aside, everyone on the SLoS team loves having a job that involves people visiting us in spacesuits!) Dava explained that she and her team are building the Bio-Suit with the goal of increasing astronauts’ flexibility and mobility—a key piece of the puzzle as NASA plans future space exploration. Dava also told us that there have already been some completely unanticipated benefits of her suit’s innovative design:

“Something that’s been fantastic about the Bio-Suit design—which is like a second skin contoured to the body—is that I’m not in a big 300-pound spacesuit where you don’t know whether I’m a man or a woman because it’s so big and clunky. The Bio-Suit is skin tight, so you can say, ‘Oh, hey—there’s a male astronaut, there’s a female astronaut.’ So, I’ve been really pleasantly surprised—a lot of young girls are completely turned on by the design of the Bio-Suit. And they come up to me when I give talks at schools, and they think it’s pretty neat that it might be a spacesuit for a female astronaut. And oh, by the way, they think they might want to be an astronaut.”

As someone who was one of only two female students back in her undergraduate aerospace engineering department (there were 38 men), Dava knows more than a little about the importance of role models—and the lack thereof. So she continues to wear her Bio-Suit when she talks with children: “I want kids to know that engineering and science can be for all boys and girls… I’d love them all to be aerospace engineers and love their jobs as much as I do.”

Pentagram: What Type Are You?

Go to the ‘What Type Are You’ test. Password: character.

Why did Brian Wilson use Cooper Black on the cover of Pet Sounds? Why did Obama use Gotham for his election propaganda? It has long been apparent that typefaces reflect the character of the person using them, and that type choice, as well as the words that are typed, is a powerful conveyor of meaning.

At Pentagram, we wanted people to be able to understand that meaning properly and use it more consciously. Hence our ‘What Type Are You’ application. Researched over seven years with a team of 23 academics across Eastern Europe, ‘What Type Are You’ asks the four key character questions of our day, analyses your responses in exceptional detail and recommends one of 16 typefaces as a result.

The recommendation is sometimes controversial but always unerringly true. Said one respondent, “At first I felt angry when I was told my type is Pistilli Roman but two weeks later, I was completely reconciled to it. Now I wonder why I ever thought I was a Gill Sans.”

Project Team: John Rushworth, partner-in-charge and designer; Kirsty Whittaker, designer. Written by Naresh Ramchandani. Produced by The Brown Studio. Web development by Nerv Interactive.

20 Body Part-Covered Book Covers

Design by Rob Grom

Hair counts.

2:29 pm Tuesday Dec 22, 2009 by Emily Temple

As a race, we’re totally obsessed with ourselves. Much of our art is about introspection, self-discovery, and self-expression, and we ascribe human characteristics to anything we can — cars, clocks, can openers — whenever we can. So then, to complement what may be the most stereotypically introspective art form — the written word — it makes some amount of sense that graphic designers and artists would go to the body. After all, the more easily and immediately we can subconsciously see ourselves in something, the more we love it (just ask Scott McCloud). But there’s nothing wrong with that. We’re a narcissistic species, and hey, it’s been working for us. Check out our collection of gorgeously designed book covers featuring body parts and revel in your humanity for a while.