The Urban Forest Project

Last fall, 85 banners by artists, designers and illustrators from around the world sprouted from the concrete jungle of Times Square. The Urban Forest Project, sponsored by AIGA NY and the Times Square Alliance, was a way to bring the spirit of sustainability to the heart of New York City. Fast forward six months, and those banners have been recycled into sleek new tote bags currently for sale. Pick up a two-of-a-kind creation (only two bags will be made from each banner) or browse the banners to find your favorite message—you can also purchase T-shirts printed with the banner design of your choice.

Urban Forest Project

Posted by Triesta Hall

Jack Spade

Worldstudio AIGA Scholarship

Times Square Alliance

AIGA New York


Sustainability is an attempt to provide the best outcomes for the human and natural environments both now and into the indefinite future. One of the most formidable definitions has been given by the Brundtland Commission, led by the former Norwegian Prime Minister Gro Harlem Brundtland, who defined sustainable development as development that "meets the needs of the present without compromising the ability of future generations to meet their own needs." Sustainability relates to the continuity of economic, social, institutional and environmental aspects of human society, as well as the non-human environment. Learn more...