Guerilla Marketing Definition: Unconventional marketing intended to get maximum results from minimal resources.
Information:Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact. Read more...
Guerilla Marketing Online - The Official Site
Do you have a press kit?If your attempts at gaining publicity meet with success, the first item you'll need for interested editors is a press kit. A press kit can contain:
* a backgrounder, or brief history of your company, its products, its markets, and its management,
* one or more press releases explaining your current news announcement,
* photos of your products or key management personnel,
* reprints of other articles about your company,
* your company brochure,
* a competitive analysis of your company versus its competition,
* a press guide, or key questions and answers about your company, and
* your business card.
Along with printed versions of these, prepare electronic versions for editors who contact you via e-mail. Don't go off half-cocked in the battle for publicity. Prepare a press kit before you begin seeking publicity, and you'll be prepared when opportunity strikes.
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (book)
by Jay Conrad Levinson
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