Sunday, May 27, 2007

Keeping the Beat

In our warp-speed culture, one can’t help but smile at the idea of major recording artists and megacorporations like Pixar and Nike turning to an aging, southern letterpress print shop for posters and packaging to drive sales. But as Jim Sherraden, manager, curator and chief designer at 128-year old Hatch Show Print notes, “The computer is the best thing that’s happened to Hatch.”

With the continual assault of advertising and media, we have all become desensitized to hyperrealistic animation ... Read more

Posted by Triesta Hall

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