Creator's Comments: “Heavily-awarded advertising industry creative director Julio Lima recently left the firm he helped found seven years ago. He needed a powerful online presence to propel his new agency, Say It Loud!, into the spotlight.
“Working with illustrator Siege, of siegeINK (who shares space with Say It Loud!), we developed a visual language that references Lima’s mission as a creative activist in the world of advertising. A sidewalk protest and stenciled logo are every bit as real as Julio and his team’s approach to advertising. We developed a multidimensional navigation that is not only atypical and unexpected, like Say It Loud!’s work, but allows the user to access the information in a format that blends physical interaction and theatrical transitions.
“With the art direction of Klaus Heesch, sketches went far beyond the planning stage of this project, and thanks to neither agency being afraid of pushing the creative limits, final execution of the site had as much spray paint and cut paper as digital video and ActionScript. Flash was the clear choice with flexibility on the development side and universal saturation on the user end to make the project feasible—and successful.”
—Randy J. Hunt
Juicy Temples Creative, project design and development/design firm
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