Marketing: User Generated Content Promotions

Mark Hardison, VP of Marketing for El Pollo Loco, joins host Paul Lewis to discuss User Generated Content Promotions. Listen…
Consumer Generated Content
Consumer generated content is the actual message contained in consumer generated media. Consumer generated content is typically a review, commentary, or set of opinions on a product or service that the commentator has personal experience with. This content can have positive or negative effects on a brand's image depending on the opinions of the writer. Consumer generated content, as related to consumer generated media, usually refers to commentary cited online - in blogs, personal websites, message boards, and related media. Content created by consumers, as compared to advertising created by businesses, is typically seen as more reputable because it is unsolicited and does not financially benefit the writer.

Marketing Mentor - Ilise Benun

She is the author of "Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive" (Career Press 2006), "Self-Promotion Online" and "Designing Web Sites for Every Audience" (HOW Design Books), and "The Art of Self Promotion" (Marketing Mentor Press). She is also co-author of "Public Relations for Dummies, 2nd Edition" (Wiley, 2006).
Her work has been featured in national publications such as The New York Times, The Washington Post, The Globe and Mail, The Journal News, The Denver Post, Inc. Magazine, Nation's Business, Self, Essence, Crains New York Business, IQ (a Cisco Systems magazine) and Working Woman, plus all the major design publications, including HOW, Dynamic Graphics and more.

About Marketing Mentor
The mission of Marketing Mentor is to teach the "creatively self-employed" how to run the business side of their business. Through both one-on-one coaching and group mentoring programs, Marketing Mentor provides accountability, feedback and hand-holding (when necessary).

Marketing Mentor was founded in 2004 by Ilise Benun and Peleg Top and since then has helped hundreds of designers build and grow their businesses.