It doesn’t happen here, But Now!

Outdoor campaign for Amnesty International. Headline reads “It doesn’t happen here, But Now!”.
Agency: Walker, Switzerland.
Found at: Houtlust.

New advertising campaign by T-Mobile

At 11 o'clock on Thursday 15 January around 350 people broke into a choreographed dance routine in London's Liverpool Street Station for the shooting of a new advertising campaign by T-Mobile.
Take a look...

Watch the TV ad

The Art Directors Club

Don't miss the professional deadline extension of January 23, 2009 and the January 30, 2009 deadline for Students. It's your chance to win a Gold Cube in the 88th Annual Awards. Enter your Advertising, Design, Interactive, Photography, Illustration and even unpublished work in Playground. There are also breakout categories, ADC Hybrid and ADC Design Sphere, and a sponsored award from Corbis! So go ahead, enter now!

Please note: Your package needs to be postmarked on or before the deadline. All payment and packages must be received by February 2, 2009 for your work to be judged in the Annual Awards.

WHAT IS SAYSME TV?

SaysMeTV is a website that gives individuals the opportunity to use TV to make an enormous difference in their politics, in their local community... and beyond.

The business plan works like this: Saysme.tv offers a service over the Internet that streamlines the submission process for homemade television advertising and offers cheap slices of cable-TV time — perhaps as little as $6 for a 25-second spot, assuming you are O.K. with appearing on CNN Headline News sometime next week in parts of Charlotte, N.C., in the wee hours.

Like Politics? Broadcast Your View for Only $6

By NOAM COHEN

Published: August 18, 2008

Saysme.tv didn’t invent the loudmouth, but, as the company’s logo indicates, it sure hopes to sell him a megaphone.

The One Club

The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world's foremost non-profit organization devoted to elevating creative work in the industry.

The One Club exists to educate and inspire students of the business, and benefit the next generation through scholarships, portfolio reviews and annual student exhibitions and competitions.

BECOME A MEMBER

The Talk Market: Making a Web Commercial

Mr. Singer joined last year with Amanda Eilian, a former Baker scholar at Harvard Business School, to build The Talk Market, which helps businesspeople shoot, edit and post videos to the Web. The service costs nothing, although users share with The Talk Market a 5 percent commission whenever someone clicks on the “buy” button in the video window.

The Talk Market begins with an online tutorial on how to shoot product demonstration videos: light well, change camera angles, speak as if you are talking to a friend and look directly into the lens “as if you’re locking eyes with your audience.”

E-Commerce Report

A D.I.Y. Approach to Making a Web Commercial

By BOB TEDESCHI

Published: March 10, 2008

Online start-ups are percolating new methods to help companies create passable videos and commercials on the cheap, and distribute them across the Internet.

Marketing: User Generated Content Promotions

Mark Hardison, VP of Marketing for El Pollo Loco, joins host Paul Lewis to discuss User Generated Content Promotions. Listen…
Consumer Generated Content
Consumer generated content is the actual message contained in consumer generated media. Consumer generated content is typically a review, commentary, or set of opinions on a product or service that the commentator has personal experience with. This content can have positive or negative effects on a brand's image depending on the opinions of the writer. Consumer generated content, as related to consumer generated media, usually refers to commentary cited online - in blogs, personal websites, message boards, and related media. Content created by consumers, as compared to advertising created by businesses, is typically seen as more reputable because it is unsolicited and does not financially benefit the writer.

Lexus Missing H ad

H Is for Help!What's wrong with the new Lexus H ads.
By Seth Stevenson
Posted Tuesday, Feb. 19, 2008, at 11:19 AM ET

The Spot: Children in a classroom recite the alphabet. When they reach H, they fizzle into an awkward silence. Subsequent scenes show us a typewriter with a blank where the H key should be, the Yahoo logo spelled Ya oo, and the famous "Hollywood" sign missing its first letter. The ad concludes by showing us the H as it reappears on the back of a Lexus automobile. An announcer says: "The power of h. The Lexus hybrids." (Click here to watch the ad.)

Super Bowl XLII Ad Showdown

Pick your favorite commercials and then vote for the overall winner.

The ADC 87th Annual Awards

Don't miss the January 18, 2008 entry deadline for Professionals and the January 31, 2008 deadline for Students. It's your chance to win a Gold Cube in the 87th Annual Awards. Enter your Advertising, Design, Interactive, Photography and Illustration, even unpublished work in Playground. There are also breakout categories, ADC Hybrid and ADC Design Sphere, and sponsored awards from Corbis and Yahoo!

So go ahead, enter now!

About the ADC
The ADC is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, the ADC is a self-funding, not-for-profit membership organization that celebrates and inspires creative excellence, connecting creative visual communications professionals from around the world.

Mission
To promote the highest standards of excellence and integrity in visual communications for the industry and to encourage students and young professionals entering the field. In short, to provide "visual fuel."

Mandate
To provide a forum for creative leaders in Advertising, Design, Interactive Media and Communications to meet, learn, participate, and explore the direction for these rapidly evolving industries.

Not Yet A Member? Join Now.

The Art Directors Club 106 West 29th Street New York, NY 10001 212.643.1440 www.adcglobal.org

Who’s Minding the Mind?

By BENEDICT CAREY

Published: July 31, 2007

The subconscious brain is more active, independent and purposeful than once thought. Sometimes it takes charge.
"The idea of subliminal influence has a mixed reputation among scientists because of a history of advertising hype and apparent fraud. In 1957, an ad man named James Vicary claimed to have increased sales of Coca-Cola and popcorn at a movie theater in Fort Lee, N.J., by secretly flashing the words “Eat popcorn” and “Drink Coke” during the film, too quickly to be consciously noticed. But advertisers and regulators doubted his story from the beginning, and in a 1962 interview, Mr. Vicary acknowledged that he had trumped up the findings to gain attention for his business."
Read more...

Art-Brand Lifestyles

By William Hanley, Published: May 23, 2007

NEW YORK—On a boutique-lined stretch of Elizabeth Street in Manhattan’s Nolita neighborhood, one shop sets itself apart by offering more than tastefully hip clothing. While most storefronts in the area showcase downtown trends by small designers, this spring Groupe 16sur20 greets visitors with the hard angles of a glossy, black, 1983 Aston Martin Lagonda. Not only is the car for sale but its sharp-edged geometry, flashy exterior, and protruding hood lends an air of 1980s decadence to the men’s shirts, jackets, and other clothing on display farther inside.

Linking a flashy car to hip clothing is nothing new. What is notable at Groupe 16sur20 is something you’ll discover as you venture deeper in the store: several eye-catching works by painter Peter Saul hang on the walls. Like the car, the paintings—examples of Saul’s signature comic-book style that presages a current generation of Pop-Surrealist artists—also come to bear on the garments for sale. If you buy these clothes, the suggestion goes, you can wear them to a gallery opening or, even better, an art-fair afterparty, the sort with a parking lot full of shiny Aston Martins."

Read more...

86th Art Directors Club Annual Awards

"Join us for The Big Cube: May 31, 2007.
The polished, heavyweight ADC Cube is an enduring symbol of creative leadership and innovation. Winners take their place in the industry’s revered archive of the best work ever produced in advertising, graphic design, photography, illustration and interactive media.

The ADC Annual Awards has kept pace with the changing nature of visual communications since its inception in 1920.The Hybrid category transcends traditional uses of media, and Playground was created to give great unproduced advertising work a chance at daylight. Strenuously and scrupulously judged, the not-for-profit ADC Annual Awards is one of the most venerable shows in the world."
Event Info

Keeping the Beat

In our warp-speed culture, one can’t help but smile at the idea of major recording artists and megacorporations like Pixar and Nike turning to an aging, southern letterpress print shop for posters and packaging to drive sales. But as Jim Sherraden, manager, curator and chief designer at 128-year old Hatch Show Print notes, “The computer is the best thing that’s happened to Hatch.”

With the continual assault of advertising and media, we have all become desensitized to hyperrealistic animation ... Read more

Posted by Triesta Hall

Saatchi & Saatchi: dream job in Australia

Take a look at the portfolio of Renato Pacicco Lotfi, a brazilian Graphic Designer, working for Saatchi & Saatchi in Sydney, Australia.

Learn more about Saatchi & Saatchi

"We have 153 offices in 83 countries. Which means there are nearly 7,000 people sharing and living our Inspirational Dream around the world.
Since our inception in 1970, our Network has always been at the forefront of winning awards. In the last five years alone, we’ve won over 3,500."

"We define our Purpose like this because Kevin Roberts, our Worldwide CEO, co-wrote a book with colleagues from the University of Waikato, New Zealand, called ‘Peak Performance’. The book shows how Peak Performing Organizations run their businesses this way.

Peak Performance

It’s our belief that Peak Performance calls for love and passion. Peak Performers love what they do. Love doing what they do better. And better than anyone else. They live in the now. They think in the next. Peak Performers dream it. Then they do it. Then they aim higher. We practise Peak Performance at Saatchi & Saatchi. We use its detailed methodology to guide individuals to their personal goals.

Lovemarks

Lovemarks form a key pillar in what we believe. Lovemarks are super-developed brands that inspire loyalty beyond reason. The relationship Lovemarks have with the people who buy them is not built on function, but on emotion....and function."

Ads of the World

Ivan Raszl is a hungarian advertising creative director currently living in Bahrain. Ivan Raszl founded Ads of the World, an advertising library and community site.

"Some people collect stamps. I collect ads. Ads that are above average. Ads that strike conversation. Ads that push the boundaries of the industry. And, I make them public for the creative professional and the general public. I hope the site will be useful for creatives who want to see what their colleagues are doing around the world. I hope the ads featured on this site will inspire you, the creative, to do better work."

Julio Lima: Inspiration

From creative director Julio Lima, Say It Loud!, the Guest Speaker at the portfolio review, yesterday night, at Full Sail’s Entertainment Business Center.

Links:

Arnell Group

LAOS Lurzers Archive

Kessels Kramer

The National Science Foundation (NSF). Blue Pencil Awards honor outstanding writing and print materials while Gold Screen Awards are given to recognize excellence in Web, audio, video and other multimedia.

ihaveanidea presented Portfolio Night 5

May 4, 2007: One night, more than thirty cities and the best creatives of the land, all together reviewing portfolios and helping the next generation become the best generation.

Where? Every major city in the world.
Auckland, Barcelona, Berlin, Chicago, Hong Kong, London
Melbourne, Mexico, Miami, Montreal, New York, Paris
San Francisco, Sao Paulo, Singapore, Sydney, Toronto, Vancouver
More information? Visit ihaveanidea or Portfolio Night 5

Get ready for 2008!

“Please Scratch” Campaign: Guerilla Marketing

“Please Scratch” Campaign

Guerilla Marketing Definition: Unconventional marketing intended to get maximum results from minimal resources.
Information:Coined by Jay Conrad Levinson, guerilla marketing is more about matching wits than matching budgets. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact. Read more...

Guerilla Marketing Online - The Official Site

Do you have a press kit?
If your attempts at gaining publicity meet with success, the first item you'll need for interested editors is a press kit. A press kit can contain:

* a backgrounder, or brief history of your company, its products, its markets, and its management,

* one or more press releases explaining your current news announcement,

* photos of your products or key management personnel,

* reprints of other articles about your company,

* your company brochure,

* a competitive analysis of your company versus its competition,

* a press guide, or key questions and answers about your company, and

* your business card.

Along with printed versions of these, prepare electronic versions for editors who contact you via e-mail. Don't go off half-cocked in the battle for publicity. Prepare a press kit before you begin seeking publicity, and you'll be prepared when opportunity strikes.

Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (book)
by Jay Conrad Levinson

Julio Lima: Say It Loud!

Creator's Comments: “Heavily-awarded advertising industry creative director Julio Lima recently left the firm he helped found seven years ago. He needed a powerful online presence to propel his new agency, Say It Loud!, into the spotlight.

“Working with illustrator Siege, of siegeINK (who shares space with Say It Loud!), we developed a visual language that references Lima’s mission as a creative activist in the world of advertising. A sidewalk protest and stenciled logo are every bit as real as Julio and his team’s approach to advertising. We developed a multidimensional navigation that is not only atypical and unexpected, like Say It Loud!’s work, but allows the user to access the information in a format that blends physical interaction and theatrical transitions.

“With the art direction of Klaus Heesch, sketches went far beyond the planning stage of this project, and thanks to neither agency being afraid of pushing the creative limits, final execution of the site had as much spray paint and cut paper as digital video and ActionScript. Flash was the clear choice with flexibility on the development side and universal saturation on the user end to make the project feasible—and successful.”

—Randy J. Hunt

Juicy Temples Creative, project design and development/design firm

Communication Arts