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"I think it would be safe to say that my inspiration for this project would be Matisse, Marian Banjtes, my kids and my love of baking/cooking." Robin Delisle
Design | Photography | Illustration
Check out the full version of Chris Doyle's Identity Guidelines: Christopher Doyle_Guidelines.pdf (1.04 mb)
Chris Doyle is a Sydney based designer at Moon Group and recently produced a set of identity guidelines based on himself which is an instant classic. I tracked Chris down to find out more about the project ....
Hello Chris, I’ve seen your brilliant identity guidelines featured on numerous blogs recently, what has the public response been?
To be honest I have been completely overwhelmed by the response. People seem to have genuinely enjoyed the piece. I have had emails and text messages from all over the world, all just people writing to say they enjoyed it. I had a phone call from a guy in New Zealand who called to say how much he enjoyed it, that he felt compelled to call. That was so satisfying for me. From the start I was far more concerned with the idea and making it funny, than I was with it being a cool or fashionable piece of design. For so many people, designers or otherwise, to find it funny or clever, that's more than I could have hoped for.
Maybe you can’t judge a book by its cover, but in a bookstore we judge most of them first by their spines. For most new books—not the ones lying out on tables or prominently displayed with their covers out, but the ones lining the shelves—the spine is all we see. The beautiful, dramatic cover, upon which great effort and sometimes even expense may have been lavished, never gets seen if a browsing bookbuyer doesn’t reach out and pull the book oV the shelf to take a look.
You might expect, given this cruel dynamic of the marketplace, that book publishers, and the designers of dustjackets and paperback covers for those publishers, would devote a lot of attention to what the spine looks like. But it seems to be the rare designer who gives the question much thought at all. Read more...
1) Passion, vision and self-motivation. Without these, you’ll be dragging a rock. You need someone who shares your vision. Nothing’s worse than a “what-do-you-want-me-to-do-next?” kind of designer. Well, no, yes there is. One who’s touchy and confusing, too.
2) Vocabulary. A creative lead should be able to articulate what’s happening and why, in language that you and your staff can understand. If you start hearing vague terms like “pop” and “impact,” make him explain what he means. Listen for, “If we do A and B, we can expect C.” This is not trivial.
3) Inquisitive intelligence. Look for someone who’s curious about almost everything and approaches life with a sense of wonder. Similarly, I want someone who’s taken the time to learn about my company and whose questions are perceptive.
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