Mr. Singer joined last year with Amanda Eilian, a former Baker scholar at Harvard Business School, to build The Talk Market, which helps businesspeople shoot, edit and post videos to the Web. The service costs nothing, although users share with The Talk Market a 5 percent commission whenever someone clicks on the “buy” button in the video window.
The Talk Market begins with an online tutorial on how to shoot product demonstration videos: light well, change camera angles, speak as if you are talking to a friend and look directly into the lens “as if you’re locking eyes with your audience.”
E-Commerce Report
By BOB TEDESCHI
Published: March 10, 2008
Online start-ups are percolating new methods to help companies create passable videos and commercials on the cheap, and distribute them across the Internet.
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