Mark Hardison, VP of Marketing for El Pollo Loco, joins host Paul Lewis to discuss User Generated Content Promotions. Listen…
Consumer Generated Content
Consumer generated content is the actual message contained in consumer generated media. Consumer generated content is typically a review, commentary, or set of opinions on a product or service that the commentator has personal experience with. This content can have positive or negative effects on a brand's image depending on the opinions of the writer. Consumer generated content, as related to consumer generated media, usually refers to commentary cited online - in blogs, personal websites, message boards, and related media. Content created by consumers, as compared to advertising created by businesses, is typically seen as more reputable because it is unsolicited and does not financially benefit the writer.
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