Color Marketing Group

Color increases brand recognition by up to 80 percent.
Color improves readership as much as 40 percent.
Color accelerates learning from 55 to 78 percent.
Color increases comprehension by 73 percent.
Color ads are read up to 42 percent more than similar ads in black and white.
Color can be up to 85 percent of the reason people decide to buy.

The Profit of Color! (PDF)
How important is color to the bottom line?
Color experts from the Color Marketing Group share their success stories.

Color Marketing Group is the premier international association for color design professionals. Our mission is to create color forecast information for professionals who design and market color. We are "the" place for color info exchange.