Wednesday, October 7, 2009

Creative Industrial Design : Literalist Product Packaging

naoto fukasawa

was born in yamanashi prefecture, japan, in1956.
he graduated from tama art university's product
design department in art and 3D design in 1980.
until 1988, fukasawa worked as a designer at
seiko-epson corp.
in 1989, he left japan for the united states.
in san francisco he joined a small office that had
employed 15 persons - ‘ID two’, the predecessor
to ‘IDEO’, which now has 450 staff in san francisco,
palo alto, boston, chicago, london and munich.
after eight years fukasawa returned home.
in 1996, he helped set up ‘IDEO’ in japan - a team
of eight designers working mainly for the japanese
market. he stayed with it until december 2002.
naoto fukasawa he went independent and in
january 2003 he established ‘naoto fukasawa design
in tokyo. fukasawa joined the advisory board of the
japanese company ‘MUJI’.

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