Thursday, October 16, 2008
Movie Posters - Ernst Lubitsch
Poster Gallery
"The Lubitsch Touch" has become the key phrase used to describe the unique style and cinematic trademarks of director Ernst Lubitsch. But what exactly is "The Lubitsch Touch?"
According to Scott Marks, film professor at Columbia College in Chicago, "The Lubitsch Touch" was a phrase concocted by studio PR men eager to turn a great director, Ernst Lubitsch, into a brand name. As Marks points out, "the label adhered, and to this day, critics still bandy it about, ever hoping to unlock the mysteries of its meaning."
Here are just a few of the "definitions" provided by film historians and critics attempting to shed some light on the meaning of the fabled "Touch"
Labels:
Culture,
Design,
Typography
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