Friday, August 22, 2008

What is Subvertising?

Based in Vancouver, British Columbia, Canada, Adbusters is a not-for-profit, reader-supported, 120,000-circulation magazine concerned about the erosion of our physical and cultural environments by commercial forces. Our work has been embraced by organizations like Friends of the Earth and Greenpeace, has been featured in hundreds of alternative and mainstream newspapers, magazines, and television and radio shows around the world.

Adbusters offers incisive philosophical articles as well as activist commentary from around the world addressing issues ranging from genetically modified foods to media concentration. In addition, our annual social marketing campaigns like Buy Nothing Day and TV Turnoff Week have made us an important activist networking group. Read more...

Subvertising

The word subvertising is a portmanteau of the words subvert and advertising. Thus, the primary goal of subvertisements, more commonly referred to as subverts, is often to sabotage political candidates and campaigns, corporations, and other targets.

No comments: