"Unless you work for Interbrand (Xerox - Transforming an Iconic Brand) or Pentagram, the art direction
challenges are much smaller in scope and potentially much more
frustrating...
"Rule 1. The art assets will suck. Deal with it.
The logo will be something someone's kid drew in 1976 and if you're lucky, they scanned it. However, the only version they'll have is a 72-pixel-tall GIF with transparency and jaggies. The company will not have any fonts on hand, unless they came free with that mouldering copy of CorelDraw 4 stashed in the IT guy's closet. There'll be no money for custom photo shoots, except maybe for executive headshots. Microsoft Word is considered 'layout software."
Tips for Creative Takeover
by AJ Kandy
posted by Brian Ashe
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