“I believe we can accomplish great and profitable things within a new conceptual framework—one that values our legacy, honors diversity, and feeds ecosystems and societies . . . It is time for designs that are creative, abundant, prosperous, and intelligent from the start.”
William McDonough is a world-renowned architect and designer and winner of three U.S. presidential awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004); and the Presidential Green Chemistry Challenge Award (2003). Time magazine recognized him as a "Hero for the Planet" in 1999, stating that "his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world."
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While some environmental observers predict scenarios in which a rapidly increasing human population is forced to compete for ever scarcer natural resources, Bill McDonough and Michael Braungart see an exciting and hopeful future. In their vision, humanity takes nature itself as our guide, reinventing technical enterprises to be as safe and ever-renewing as natural processes. It's part of what architect McDonough and chemist Michael Braungart call The Next Industrial Revolution.
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