What's Joost? It's free TV, with the choice to watch alone or with friends. Joost is packed with internet tools such as instant messaging and channel chat, allowing people to really share the TV experience. It's a completely secure platform for content owners that respects their rights, while protecting and enhancing their brands. And it's an incredibly flexible way for advertisers to reach a truly global audience, in ways that really work. Joost isn't just video on the internet – it's the next generation of television for viewers, content owners and advertisers everywhere.
Who's building Joost?
Janus Friis and Niklas Zennström have been talking about the idea behind Joost for a long time. In early 2006, they started gathering the world's best engineers, web gurus and media visionaries to start building it, under the code name of The Venice Project. More than a year of very hard work later, their vision is ready for public viewing.
In that time, Joost has grown from a handful of people in a small office outside Amsterdam to more than 100 people spread right across Europe and North America. Joost is already a global venture, bringing TV to a global, highly networked community. And already, it's setting new standards for 21st-century entertainment.
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