Compiled by Megan Lane Patrick
HOW's special "Future of Design" issue features projections from industry notables about how design, designers and designing will evolve by 2025. From Debbie Millman to David Baker to Bruce Sterling, these contributors envision a world where brands rule, companies are more connected with customers and designers create meaningful experiences.
The HOW editors received more great commentary than we had room to publish in the magazine, so we'll share the additional insights here.
What will a brand have to do to stay relevant in 2025?
Cheryl Swanson, principal of Toniq, New York City.
To remain relevant in the future, brands must be the following:
Empathetic Brands must understand our time-pressed needs and help us plug into "fast" and help us go faster, or help us to go slower and reunite with our biological rhythms—or, ideally, help us do both (like Starbucks).
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