The Future of Design

Compiled by Megan Lane Patrick

HOW's special "Future of Design" issue features projections from industry notables about how design, designers and designing will evolve by 2025. From Debbie Millman to David Baker to Bruce Sterling, these contributors envision a world where brands rule, companies are more connected with customers and designers create meaningful experiences.

The HOW editors received more great commentary than we had room to publish in the magazine, so we'll share the additional insights here.

What will a brand have to do to stay relevant in 2025?

Cheryl Swanson, principal of Toniq, New York City.
To remain relevant in the future, brands must be the following:

Empathetic Brands must understand our time-pressed needs and help us plug into "fast" and help us go faster, or help us to go slower and reunite with our biological rhythms—or, ideally, help us do both (like Starbucks).

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Call to Artists

Established in 1979, Florida's Art in State Buildings Program acquires artwork for new public facilities built with state funds. It requires that up to .5% of the construction appropriation be set aside to acquire artwork for permanent display in the public areas in, on or around that facility. This includes construction at the state universities and colleges.
Calls to Artists are issued periodically with project descriptions and requirements.
Artists may enter multiple projects but, because each project has its own art selection committee, they must send a separate entry for each project.
Artists enter by sending the following items to each of the projects that interest them.
Entries must be received by 5 pm on the deadline date.
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Like an Arcade Game With a Potty Mouth

By VIRGINIA HEFFERNAN
Published: July 11, 2007
The cable channel G4 takes its title from the four generations of video games: text, sprites, polygons and textures. To some tech-literate boys, and a few girls, those are the four G’s.
CODE MONKEYS
G4, tonight at 9, Eastern and Pacific times; 8, Central time.
Created, written and directed by Adam de la Peña; Jennifer Gore, supervising producer; Matt Mariska and Andy Sipes, art directors; Larry Z. Ho, lead animator
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Industry Spotlight: Games. Bring Your Passion for Play to Work

by Allan Hoffman
Monster Tech Jobs Expert
"Few industries demand the passion, energy and even fanaticism of the games industry."
"The International Game Developers Association breaks the field down into audio, design, production, programming, visual arts and business. Within those areas, job roles include the following titles, among others:

• 3D artist.
• art director.
• artificial intelligence programmer.
• audio engineer.
• composer.
• lead designer.
• special effects programmer.
• producer.
• screenwriter."

"If you can find the right company and the right team, you will be in heaven," says Jones. "Awesome coworkers, good money, company outings, practical jokes, free video games, beer Fridays, Nerf fights, no dress code, and a totally fun, lighthearted environment you can be completely relaxed in."

Resources

• Digital Games Research Association
• Entertainment Software Association
• Gamasutra
• GameDev.net
• Game Manufacturers Association
• International Game Developers Association
• Mobile Entertainment Forum

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