"Famed playwright and feature film director David Mamet makes his television commercial directing debut with two new Ford ads which feature two Ford Edge drivers discussing their vehicles while parked alongside one another on the road. “Quieter than a Lexus” highlights the fact that the Ford Edge beat the Lexus RX350 in a quietness test. “Quicker than a BMW” showcases Edge’s ability to outpace the BMW X5 in a 0-60 mph acceleration test. Both ads end with the line, “Spirit of a sports car … versatility of an SUV. The all-new Edge.”
Two-time Oscar nominee Mamet is best known for writing such hits as Glengarry Glen Ross, Spanish Prisoner, Heist, Wag the Dog, The Untouchables and Hoffa. The Ford ads feature his signature style of fast-paced dialogue and straightforward imagery.
The ads were created by JWT Team Detroit as part of the Ford ‘Bold Moves’ marketing platform." Read more...
J. Walter Thompson Company
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