When Inconsistency becomes Consistent

It was a couple of hours into the judging process of the Type Directors Club TDC 53 competition that I saw the first cover of Metrópoli, a weekly supplement of the Spanish newspaper, El Mundo. Well, it was then that I saw the first five — then ten, and maybe more — covers of Metrópoli. I was initially attracted to the super tightly set egyptian slab typeface of the masthead in all its uppercase glory. As I sidestepped through the table to see the rest of the covers, the blocky letters mutated, distorted, adapted and genuflected to a dizzying variety of styles and tropes, of mannerisms and executions as the imagery — in this specific context, typographically-based imagery — changed completely from cover to cover. “Consistency”, as we know it, was clearly not the goal.

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